Commercialization

If you are positioning a new product or service for entry to market, FIRM Solutions can help you manage that process and break it into clear phases all fully supported by your IT infrastructure… from product introduction through production and to adoption. We can help design and implement processes that allow you to fully implement the various production, distribution, marketing, sales and customer support functions that can get you on track for commercial success.

For a potential product to be eligible for commercialization, it must have a level of public value that can translate into overall profitability. Such “products” may be developed within commercial businesses, government agencies, educational institutions or other entities involved in various forms of research and development. FIRM Solutions can help you to sort useful ideas and determine better targets based on factors like logistics and costs, consumer and economic trends and feasibility.

Prior to commercialization, the creator’s rights to these new products must be protected. This can involve the submission of documents to obtain a patent, trademark or copyright, as well as other forms of protections that assert the rights of ownership of the product or idea.

Once the property rights have been secured, you can proceed with plans to bring the product to market. This can include internal production for businesses that have the capacity to produce the item themselves or licensing efforts for those looking to partner with a third-party company for production purposes.

As the product approaches readiness for the open market, advertising efforts can begin to bring awareness of the product to consumers in the target market. Distribution channels and methods for CRM can be created, as well as partnerships with those retailers best equipped to sell your product.

Businesses that can produce, market and sell the products in-house naturally maintain a higher level of personal profit, but they are also subject to all of the associated oversights and expenses. You can of course, choose to partner with other business which will limit profits. but with lower costs too.

Whichever way you choose to go, FIRM Solutions has been down that road before and so can help you to navigate it as well.